Popularizing the idea that we can smartly and safely reduce the number of people in our prisons and jails by 50%.


For too long, our criminal justice policies were guided by fear and anger. The result was an explosion in the number of people behind bars and devastating consequences for communities of color. 

By humanizing the narrative and pursuing transformative legislation, we can unlock prison doors and open doors to new opportunity for millions of people impacted by the incarceration industry.  

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We work closely with a variety of media outlets to craft solutions-oriented content that can educate and inspire mainstream audiences. Often leading with the voices of those who have been directly impacted, we are furthering a national dialog about the moral, political and financial costs of our criminal justice system. 

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#BeyondPrisons is a platform to humanize justice reform. We are shining a light on those impacted by the justice system, uplifting their voices, and demonstrating that transformation is possible for formerly incarcerated individuals. 

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#JusticeReformNOW is a campaign to advance policies that keep people out of prison who don't need to be there; grow our investment in rehabilitation, treatment and education; and address barriers to civic and economic participation for formerly incarcerated people. 

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We are mobilizing an unlikely alliance of grassroots activists, policy experts, influencers, celebrities, and people directly impacted by incarceration.

It will take a wide range of voices to inform, inspire and move millions of Americans to action. Together, we can keep people out of prison who don’t need to be there, so we can keep families together and communities whole. 




Unlikely Alliances



Too many families - and our communities - are being destroyed by mass incarceration.
We need policy reforms that can keep people out of prison who don’t need to be there, and ensure that our justice system helps to heal communities, families and individuals.
— Alicia Keys, Grammy Award-winning artist
At Virgin, we hire a lot of formerly incarcerated people. Not one has gone back to prison. In fact, some have become the best employees we have. If we give people the dignity of work and the dignity of freedom, we will see these individuals and our society flourish.
— Richard Branson, Founder of Virgin Group
Like many of the artists and entertainers speaking out on this issue today, I have seen the terrible failure of the War on Drugs firsthand. It has been a complete and total disaster, especially in communities of color.
— Russell Simmons, CEO of Rush Communications
Our overreliance on prisons has failed America. It is past time for both political parties to come together and fix a bad system of their own making. This moment offers a once-in-a generation opportunity for reforms. We must not let it pass.
— Newt Gingrich, former Speaker of the U.S. House of Representatives