#UnlockGenius: SQ Media Project

Introducing the Series

In recent decades, the social norms around justice dictated draconian, “tough on crime” policies that led to the massive ballooning of our prison and jail populations. We need new social norms that re-orient our society and our policies towards compassion, empathy, and data-driven approaches to public safety.

This campaign is a concerted push to rehumanize incarcerated people, especially those who were incarcerated for violent crimes committed as young adults or juveniles. In deep partnership and collaboration with people who are currently incarcerated and personally impacted the criminal justice system, we want to help create a broad change in the national consensus on community safety, crime, and human dignity.

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Together we will:

  • Change the narrative: Use video storytelling to generate empathy for men incarcerated in San Quentin State Prison and millions of others impacted by a broken criminal justice system.

  • Inform the public: Help build a stronger understanding of the issue with mainstream audiences.

  • Make a case for action: Mobilize a community of supporters to support transformative criminal justice policies in California and nationally.

  • Teach marketable skills: With the help of professional filmmakers and other experts, the program will give incarcerated men solid transferable skills in video production, video editing, storyboarding, camera work, lighting, editing, and storytelling.

This will be the first time that a long-term, social media-driven video project will be directly edited and produced by men inside a prison sharing their journey, perspectives, and life with the outside world.   

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We’re excited that you’re joining us on this journey and are deeply appreciative of your support.


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